Earlier this week, Kylie Jenner took to Twitter to talk about Snapchat and Just one Tweet about Snapchat Costs Snapchat $1 Billion. Earlier this week, Kylie Jenner took to Twitter to talk to her 24.5 million followers not about makeup nor her newborn child, but about Snapchat.
Kylie Jenner Tweeted; “sooo does anyone else not open Snapchat anymore? Or is it just me…..ugh this is so sad”. Kylie who has up to Twenty-four million followers may actually have caused the 6% drop in the shares of the parent company; Snap Inc.
It’s an innocent enough question, right? Apparently not. Dozens of Jenner’s fans immediately replied to the tweet, expressing similar negative sentiments about Snapchat’s relevance and redesign. And accordingly, Snap Inc. has already lost around $1.3 billion in market value.
The tweet got over 300k likes and had almost 65k comments from her fans saying the same thing. Since tweeting, there’s been an increase in the number of negative reviews on the App Store which triggered a significant drop in the value of the company. And if the engagement falls any further, Snapchat could lose a lot more of it’s worth.