We all know Pawan Kalyan craze is always on higher side right from Badri movie but his craze is sky rocketing these days with the success of Atharintiki Daredi movie. To cash in the craze of power star top brands are lobbying behind to tie up Pawan Kalyan as their brand Ambassador. Right now Mahesh Babu is leading add market in Tollywood and many top brands are looking for an alternative and if Pawan Kalyan gives green signal then there will be tough competition between Mahesh and Pawan in Add market too. Many top brands are are trying their best to sign up with Pawan Kalyan. As we heard Pawan Kalyan has not accepted any offer yet. Will he enter the Add Market? is a million dollar question now.